Altia has Eurovision cocktail
09 May, 2014
Altia, the leading Nordic and Baltic wine and spirits company has come up with Danish cocktail to celebrate the Eurovision Song Contest which takes place in Copenhagen tomorrow (May 10).
Digital Edition
Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
